By creating a few new categories to specifically target the type of products a gift buyer might be looking for, you'll help customers find what their after faster and with less frustration.
Here's a few examples of what might work.
| • Top Sellers | • Gifts for Him/Her | • Gifts for the Kids |
| • Gifts for Teens | • Gifts for Parents | • Gifts for Grandparents |
| • Stocking Stuffers | • Gifts under $20/$50/$100 | • Holiday Sale |
This not only helps group your buyers and directs them to targeted products that match their requirements for the holidays, it also helps SEO and marketing. Using these words in your site will help you rank for targeted phrases which include the word "gift". It also allows you to send customers directly to those categories, rather than simply your home page.
