Now that you've gathered a tonne of new holiday customers, don't let them go stale.
Remarketing to an existing customer base is 7 times more cost affective that gaining a new customer. So bring holiday shoppers back all year long with special offers. Consider emailing coupons to them after they complete an order to entice them to
come back and shop again. Make sure the discounts are only redeemable in January or the spring.
