If certain products covert easier than others, push them harder!
Showcase your most popular, newest, and most profit-generating merchandise across key areas of your site. Use energetic language like “most popular” and “Just released” to generate excitement about particular items.
If you carry smaller products, you may want to promote those as stocking stuffers, or cross-sell them
with other high end inventory.
These simple moves can increase each order by at least 10%