Taking note of what ads converted, what products sold most and which pages were visited most are a helpful step in creating next years strategy.
• Which tactics worked best? (e.g. search advertising, email communications, particular offers,
coupons) Do you plan to use them again next year?
• Which tactics didn’t work very well? (e.g. coupons caused your revenue to go down too much, free
shipping ended up being too costly) Are there adjustments you could make so that these approaches
would work for you next year?
• Did you run out of anything important, like best selling inventory—or time? How could you prevent this
from happening next year? (e.g. increase stock of certain products, decrease low-selling products to make more room, hire seasonal help)
Determining what works well for your business can help you streamline your planning during the
next holiday and potentially see better results from your efforts.
