PayPal express is when a customer is ready to make a purchase, before they have to log in to your store they see the express checkout button. This makes it simple for customers with PayPal accounts, to just click the button and log in to PayPal rather than your checkout.
The Express Checkout button links them to the secure PayPal site to log in. PayPal pages can be customized to include your logo and other brand elements. PayPal forwards the shipping address, email, and any other information you need to fulfill the order and you keep their contact information for future marketing efforts.
Website Payments Standard or PayPal standard enables you to accept online payments from customers with, or without PayPal accounts. You can accept all major credit/debit cards (Visa, MasterCard, American Express, and Discover), E-Checks, bank transfers, and PayPal accounts.
