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How do I add links to twitter, facebook, etc

You need to create a custom text box widget via your widget layouts section under the "design" menu.
Once you have the button code, press the source button, paste the code and save it. Otherwise simply upload an image and create a hyperlink to your pages.

For links to Facebook to work, go to your privacy settings on your Facebook store and adjust your sharing on facebook settings as appropriate and click into connecting on facebook and make the settings in a way that allows people to access your site. As Facebook is regularly changing this, you'll just need to play around with this until the settings are such that ALL people can see your Facebook site, not just people logged into Facebook.

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