Home > User Manual > Metrics > Dashboard Summary

Dashboard Summary

The dashboard provides nine (9) key metrics at a glance.

  1. Sales value - Total Revenue during selected period
  2. Conversion rate - Calculated using total sales divided by visitor count during selected period
  3. Revenue per visit - Calculated using total revenue divided by visitor count during selected period
  4. Unique Visitors - Total unique visitors to your site during selected period
  5. Visits - Total visitors to your site during selected period
  6. Average Visit Duration - Calculated using total combined time visitors stayed on your site divided by the total visits during selected period
  7. Added to basket - Total product value added to the basket during selected period
  8. Orders made - Total order count during selected period
  9. Average order value - Calculated using total revenue divided by the total order count during selected period

 

As you hover over each metrics box, it will unfold the average over the last 30 days. This is important in understanding the daily average over the period of a month.

 

Watch our tutorial movie:

Using Metrics

Shopping Cart Software by Ashop